Step into Euronet’s next-generation growth accelerator: Merchant Services, with strong trade fair appearances

Merchant Services (acquiring and merchant business) is one of Euronet’s five key next-gen growth accelerators beside Dandelion, Ren+CoreCard, Digital Cross Border and Gaming.

To achieve our ambitious goals for sustainable growth, we must actively promote our innovative and high-margin solutions in various markets. This is exactly what our teams from different Euronet segments have demonstrated with fantastic commitment at three of the most important industry events for completely different industries in recent weeks!

Here is an overview of how we are expanding our presence in the hospitality, traditional retail, and tourism retail sectors:

HORECA 2026: Euronet Merchant Services shows strength in the hospitality industry

At HORECA 2026, one of the most important trade shows for professionals in the tourism and food service sectors, our team from Euronet Merchant Services Greece demonstrated the true power of an integrated payments ecosystem.

With 74,750 trade visitors, the event provided the ideal stage to showcase a flexible, end‑to‑end portfolio of payment solutions designed to support the fast‑paced, day‑to‑day operations of the hospitality industry.

Highlights included preauthorisation and epay by link solutions for hotels, as well as seamless pay at the table and split payments for restaurants and cafés. Visitors also experienced our innovative epay SoftPOS, which transforms any Android smartphone into a fully functional POS terminal.

From desktop to mobile solutions, integration with major booking engines, wide acceptance of cards, digital wallets and IRIS payments, to value‑added services such as Dynamic Currency Conversion and daily settlements 7 days a week via All Week Pay, we clearly positioned ourselves as a trusted, top‑tier partner for the hospitality industry.

EuroShop: epay sends a clear signal to the retail payment market

At EuroShop, the world’s leading trade fair for retail and retail technology, the epay DACH team sent a clear signal to the market under one central message: “More than payment.” The objective was not only to present solutions, but to demonstrate how epay enables retailers to transform payment from a backend necessity into a strategic driver of growth.

At booth G79 in Hall 6, the team showcased how epay combines payment acceptance, digital gift cards, branded payment solutions, and loyalty programs into one integrated ecosystem. This approach allows retailers to unlock new revenue streams, strengthen customer engagement, and build scalable omnichannel experiences.

A major highlight of the EuroShop presence was the strong stage visibility together with leading retail and technology partners. On two keynote stages, epay experts joined representatives from Douglas, dm, Thalia, and Google to discuss real-world strategies for leveraging payment innovation in modern retail environments. These sessions not only provided valuable industry insights but also significantly increased awareness of epay’s role as a strategic partner for retailers.

With this presence, epay positioned itself confidently in a competitive landscape shaped by major payment providers such as Payone, Adyen, Fiserv & Co. The message was clear: epay stands for a broader vision of payments – connecting transactions, branded value, and customer engagement into a powerful platform for retail growth.

Retail Forum & Foto Exito Franquicia: epay Tax Free discusses the futures of tourism retail industry

We are also providing strong impetus in the intersection between international tourism and retail. The epay Tax Free by Euronet Merchant Services team participated in Foro Éxito Franquicia and will soon be represented at the Retail Forum, two leading events for retail professionals.

The focus of our presence is on how international tourism can be transformed into real, measurable added value for retailers through Tax Free solutions, digitalization, and an improved customer experience.

A particular highlight was that we have been awarded the Global Payment Tax Free Innovation Award. This recognition highlights our commitment to: innovation in Tax Free solutions, digitalization of international payments and the continuous improvement of the experience for merchants and travelers.

We continue to move forward with a clear objective: to strengthen tourism retail and help merchants turn international tourism into real value.